I started gifting these Ready-Mix Gravy pouches to kids of our family friends who were studying abroad. In no time, these Gravy mixes became very popular amongst the students studying abroad/away from home within India. In fact one of them jokingly
calls it as a ‘Magic Powder’. YuDi’s was borne when these friends/relatives insisted that they would like to pay for these Gravy Mixes.
Shilpa Sirdesai, one of my very close friends took the initiative, and helped me in christening YuDi’s (for ‘U’jwala ‘D’esai). Further, she also helped me in designing the first Logo alongwith the advertisement. Encouraged and motivated by such enterprising friends and relatives, YuDi’s began to travel places.
These Gravy Mixes are not only popular with students studying abroad or away from home but also with working women/men in India as these Gravy mixes save good amount of time for them and is also useful if you have sudden guests at home for Lunch/Dinner, and further when you don’t have help at home too. Now, Mr. Prasad Parulekar, our family friend who runs Brandved is helping YuDi’s reach out to the global community.